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Post by account_disabled on Dec 20, 2023 10:13:53 GMT
At their core these labels are clever marketing which gets people talking. However as much as girl trends can build community and drive conversation they can also be infantilising and reinforce harmful gender stereotypes. Savvy branding In many cases theres very little inherently gendered about these viral girl trends. math the TikTok phenomenon that argues any purchase under is free has its roots in a common behavioural finance concept . Called the pain of paying in which people regardless of gender experience negative emotions when shelling out for goods or services especially when paying with cash. The premises Mobile App Development Service in girl math that anything purchased with a gift card is free as are items discounted by more than are nongendered psychological justifications to skirt discomfort of shelling out money. Financial experts say theres nothing gendered about the girl math trend its underpinned by universal behavioural finance concepts Credit Getty Images Financial experts say theres nothing gendered about the girl math trend its underpinned by universal behavioural finance concepts Credit Getty Images Yet leaning into the girl label with content like this is smart branding says Shilpa Madan an assistant professor of marketing at Singapore Management University.
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